What is it? Why is it important?

The literal definition of Content MarketingĀ is a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.

Content Marketing Priorities

Create More Engaging Content 73%
Better Understanding of What Content is Effective-What Isn't 58%
Creating Visual Content 55%
Finding More/ Better Ways to Re-purpose Content 44%
Content Optimization 43%

Source: Content Marketing Institute

Many business are also falling behind with the way they market their products. Right now Facebook is reporting 8 billion videos being played a day by its users. Snapchat is reporting 10 billion a day. So social media is such an effective tool for marketers right now if they use it their advantage and our marketing experts use every tool to push your business to the forefront of the market, and will incorporate visual and interactive content into your personal marketing strategy.

“74% of social media marketers use visual assets in their social media marketing, ahead of blogs (68%) and videos (60%)” -Social Media Examiner