“Your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors’. Your brand is derived from who you are, who you want to be and who people perceive you to be”-John Williams. The first step in an effective branding strategy is creating a logo. A logo promotes instant brand recognition. It is our goal that whenever someone sees your logo they are instantly reminded of what your business is and what it represents.